On Twitter, you can target based on keywords, events, interests, topics, follower lookalikes, user handles, movies and TV shows. With remarketing, you can get even more specific outside of just those who have seen all your tweets or engaged with all your tweets, which allows you to get hyper-targeted. These options are to re-engage users that have interacted with your organic tweets, tweets from specific ad campaigns, or a mix of both efforts.
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How much does Twitter advertising cost?
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But Twitter offers some unique ad targeting features you won't find anywhere else. These are the unicorns in a sea of donkey ad features. These advertising platforms all do a ton of things fantastically well. Whether your goal is website conversions or Twitter engagement, you only pay when people take that action any additional organic impressions and engagements are free bonuses! It's the same for everything with Twitter. If you run a followers campaign, you only pay for the number of people who hit the Follow button and start following your account. What's really great here is that Twitter is shouldering some of the risk. Twitter believes their advertising product will deliver exactly what you want. Compare this to LinkedIn, for example, which doesn't offer any pay-for-performance advertising options. Facebook does offer pay-for-performance page likes, app installs, link clicks , but Twitter can be far superior for lead generation.
Why You Should Consider Advertising on Twitter
Here's a million-dollar question - how much does it cost to advertise on Twitter? Are you better off on another social media advertising platform like Facebook? We'll find out in this article. Twitter is a social media platform that lets its users post short, character updates popularly known as tweets. Tweets can include pictures, videos, links, and hashtags.
Twitter advertising costs depend on your ad type, which includes promoted tweets, promoted accounts, and promoted trends. Are you ready to learn more about how much Twitter ads cost? Keep reading, then, because this pricing guide covers how much Twitter advertising costs, what factors influence Twitter ad pricing, and how to launch a Twitter ad campaign. Twitter advertising pricing depends heavily on your ad type. You can choose from three ad types on Twitter: Promoted tweets, promoted accounts, and promoted trends. This allows you to target a large audience of people that you think will be interested in your business. It helps your tweet appear in front of more users and attract them to your page. Promoted tweets operate on an auction system where you place bids. Your business is charged based on engagements.